Consulting for independent hotels
Your hotel.
Your strategy.
Your profit.
We help you unlock your hotel’s potential with a digital marketing strategy built around your business. Together, we’ll strengthen your online visibility, grow direct bookings and improve profitability.
Book an introductory call30 minutes online. Free, with no obligation.
For your hotel
You don't need to do everything.
You need to know what matters.
There are plenty of opportunities. Your team's time and capacity are more limited. I help you see your hotel's commercial performance in context, identify priorities and focus your efforts where they are needed most.
Services
Let's start
where you are.
Three ways to work together.
Each can be used independently.
Get a clear pictureVisibility Audit
For hotels that want to know what to prioritise.
I review your hotel's online presence, website and booking journey, OTA channels and available marketing data. I turn the findings into a prioritised 90-day action plan.
What we review
- Your hotel's website and the guest journey from first visit to booking.
- OTA listings, availability, rate plans and rate parity.
- Google Business Profile, SEO, paid campaigns and social media.
- Distribution channels, segments and distribution costs, where data is available.
What you receive
An executive summary and audit report with a prioritised 90-day action plan. Each action has a clear owner and a way to assess the outcome. We review the findings with hotel management and make any data gaps explicit.
Clear priorities for your time and resources.
Discuss working togetherPut the plan into actionGrowth in Motion
For hotels ready to move specific changes forward.
We agree on objectives and an action plan with clear responsibilities. I coordinate delivery with your team and track progress and results against jointly agreed measures.
What we work on
We focus on agreed priorities — such as distribution rules, OTA offers, the booking journey, the direct-booking proposition or reporting. Each change has an owner and a clear next step.
- Practical briefs and working sessions with your team.
- Coordination of agreed actions with suppliers.
- Quality checks and ongoing progress reviews.
What you receive
A project plan, tasks and responsibilities, implementation materials and a measurement plan. Your team and suppliers know what to deliver and how progress will be assessed.
Agreed objectives. Practical steps. Ongoing review.
Discuss working togetherStay on courseAdvisory Core
For hotel leaders looking for regular senior support.
Together, we review performance, align the team and set the next priorities. A regular overview of recommendations and practical steps helps maintain a clear commercial direction.
A regular review of your hotel's commercial performance
Support for owners and management who need an experienced commercial and eCommerce partner without hiring a full-time specialist. Together, we put results into context and identify the issues that deserve attention.
- Regular monthly commercial performance reviews.
- Alignment of commercial, marketing and distribution priorities.
- Advice on decisions and next steps with hotel management.
What you receive
A concise summary of recommendations and decisions, with three to five priorities, each with an owner, deadline and measure of success. More extensive analysis and standalone projects are scoped separately.
An experienced partner for ongoing decisions.
Discuss working together
About me / Daniela Nova
Experience that connects strategy with hotel reality.
From individual hotels to an international perspective.
I'm Daniela Nova, and I have extensive experience in hospitality. My career spans sales, marketing, digital media, eCommerce and distribution — from working with individual hotels to regional responsibility for 22 markets and a portfolio of 220 hotels.
Strategy needs to work in practice.
I've worked with hotel teams, management and distribution partners. I understand different markets, seasonality and the day-to-day reality of hotels. I know how important it is to connect commercial strategy and data with actions a team can actually deliver.
Clear priorities. A practical plan.
Through Verto, I help hotels identify untapped commercial opportunities, set priorities and turn them into a practical plan. Clearly, pragmatically and with each hotel's resources in mind.
The scope of my previous regional role at Accor.
Explore ways to work togetherThe first step is a conversation
Let's start with
your hotel.
In 30 minutes, we'll discuss your situation, goals and key challenges. Together, we'll identify the right way to work together.
Online · 30 minutes · Free, with no obligation
with Daniela Nova30 min
Let's make time
for your next step.
Tell me a little about your hotel and suggest a time that works for you.
Book introductory call by emailComing soon. For now, let's arrange a time by email.